Skout is a social dating service with a strong mobile component. Over last decade, the public perception of online dating shifted from being odd to something usual. As people gettting used to surfing the web to look for their potential date, there’s an emerging of the new trend, location aware, mobile dating services. Skout then decide to conduct a study on how people are to make the move from mobile messaging to the real dating meet ups.
The company surveyed 1000 of it’s users to be around 20-30 years old with even gender split. Almost everyone surveyed is already a Skout user, so they are most likely and average to be inclined to use a mobile dating site, which obviously that these stats does not readily apply to general public.
Here are some of the conclusions Skout came up with:
51 percent of the consumers surveyed have met another single person in the Real World that they initiated contact with on their iPhone. The survey findings show that:
- 69 percent are comfortable meeting up with someone they met on their iPhone
- 40 percent are using a mobile dating service while out in bars, clubs and restaurants
- 20 percent are only using the service outside of their homes
- 35 percent are using the service at work
The company also concluded that most people would rather be dating than hanging out with their families during the holidays, which kinda sad one:
- 29 percent of the surveyed consumers would prioritize spending time with family
- 36 percent would prefer going on “a date or two”
- 20 percent would prefer at least one “hook-up” and a few dates
- 15 percent would prefer multiple “hook-ups” and dates before the Holidays are over
And finally, in a strange twist, 20% of those surveyed already had significant other. Half of the were participated on these social dating services with their partner’s consent, and the other half were doing it behind their back. There are probably be good number of folks to lied on this question of course.
